“Land and Expand” is a wonderful growth strategy.

In highly regulated industries like healthcare, sales cycles can take years. As a startup, one way to get your foot in the door faster is by conducting a “pilot”. We prefer “phase 1”, but nobody asks us 🙂

The pilot is limited in time and scope. It is where you have to deliver on all the shiny powerpoint promises you made during the sales process.

👍 Do good, you’ll be given a chance to prove yourself once again in a commercial agreement. More patients. More programs. More dollars.

🚀 Do GREAT, and your client can’t imagine what it was like before you came along. You transform from vendor to trusted partner. You are brought in closer, learn more about internal processes, and have an opportunity to create more significant impact.

At Twig Health, we aspire to be trusted partner to each and every one of our clients. This doesn’t happen overnight. However, with the right people, processes, and programs in place, we are on the right path…