In healthcare, that’s not just semantics. It is strategy.
I never liked having Twig Health described as a vendor. Vendors deliver against scope. Partners align around outcomes. And in CM, QM, and member engagement, outcomes are what matter.
Real impact does not come from a transactional handoff. It comes from shared ownership. It comes from stepping into the realities of health plan operators, understanding their goals, pressures, and constraints, and then building alongside the team, not beside it.
Twig Health recently signed one of our biggest contracts yet. For us, it’s not another box checked in a sales pipeline. It is a new relationship, a new responsibility, and a new opportunity to help rethink and reshape performance at scale.
When we start working with a plan, there are many unknowns. We listen. A lot. We try to bring perspectives for what is working and what is not in our domain of expertise. We try to map opportunities for continuous improvement. We meet weekly to brainstorm on improved workflows and streamlined processes.
That is the difference between delivery and partnership.
The future of healthcare will not be built by organizations managing vendors at arm’s length. It will be built by plans and their partners working as a united team, accountable to the same goals and committed to solving the same problems.
If I could rewrite the dictionary, I would probably remove the word VENDOR from this category altogether.
Until then, we will keep showing up as partners. And in many cases, helping our clients see the relationship that way too.