👉 In healthcare, a phone call is always more effective than a text for patient engagement!

👈 No. It’s the other way around – who has time for a call when texting is so convenient?

Actually…

Texting vs. Phone Calls – is not the right comparison ❌

Engagement vs. No Engagement at all – is the correct framing ✅

Texting and Phone calls are complementary – each with its own advantages.

Texting works for:
✔️ busy people that don’t have time to answer phone calls during therapy workday
✔️ people that don’t have the patience for a call center IVR maze and a 20-minute wait time
✔️ people who don’t answer calls from unknown numbers

Phone calls work for:
✔️people who have a hard time texting, more often than these are elderly patients
✔️ disabled people who cannot text
✔️ situations where texting back and forth seems like an Olympic Ping Pong match and a quick conversation can get to the heart of matters faster.

At Twig Health, we handle tens of thousands of weekly engagements with patients on behalf of our health plans and health system clients.

We’ve honed our ability to automagically select the optimal communication modality for each and every patient, making the best use of their time and ours.

What works best for your member engagement strategy – Texting? Phone calls? Something else?