Look at me, I’m not a “patient”, I’m a human being

– every patient, ever

Healthcare is not just about treating illnesses, It’s about treating people – a holistic strategy that takes into account the individual’s physical, emotional, social, and environmental wellbeing.

That’s why a personalized care plan that goes beyond clinical profile can achieve better outcomes. To do it right, personalized care requires the to time to listen, empathize, communicate effectively, and build strong relationships with patients.

Unfortunately, many physicians and care teams simply don’t have that time.

Digital health to the rescue?

Advanced technologies such as electronic health records (EHRs), tele-health services, wearable devices, and predictive analytics can facilitate personalized care. But only to some extent.

At the core of personalized care is the human connection – emotional intelligence, authenticity, and empathy. Handing care off to a digital bot is not a good example of personalized care. A new generation of conversational AI may be able to improve the conversation with a patient, but only to a certain extent.

A hybrid approach, of human centered care, co-piloted by generative AI, seems to be the best solution available right now. Companies such as Twig Health are using ChatGPT, as a guide, not replacement, to increase the efficiency and effectiveness of the care provided to patients people.