Limitless Care & Quality Management.
Retail-Inspired.

Improve outcomes at scale with the Front Desk by Twig Health. We bring a concierge approach to the last mile of care: AI-powered and nurse-led, we build relationships that activate members and patients, close care gaps, and lead your programs to breakout results.

Live in days. No integration required.

Illustration of a Twig care team member texting a member or patient
9:41
MR
Monica R.
Today
iMessage

Trusted by

Named one of Digital Health New York's top 10 companies to watch in 2026

The Front Desk

Your team knows who needs care. The Front Desk gets them there.

Health plans and health systems already know which members and patients need a visit, a screening or a refill. The list is rarely the problem; getting each person to say yes is. The Front Desk owns that step. An AI-directed, nurse-led team reaches people where they are and builds an ongoing relationship with each member or patient, so the next outreach comes from someone they already know and trust. We stay with each person until the action is complete, and we report every completed intervention back to you, under your brand.

No integration requiredNo staff training neededPilot live in days, full program in 2–3 weeksWorks through your existing channels

Your care team

Health plan or health system

Optimize clinical ops

Lists in, completed interventions out
Twig

The Front Desk

AI, overseen by nurses

Remote nurses and engagement specialists

Twig platform

  • Outreach operations
  • CRM and messaging
  • Advanced AI
  • Analytics
  • Text
  • AI voice
  • Live calls

Member or patient

In their language

Optimize engagement and impact

Who we serve

Built for health plans and health systems

One Front Desk for both: AI, overseen by human nurses who often make the call themselves.

For health plans

More completed interventions from every member list

  • Stars and HEDIS gap closure
  • Post-discharge follow-up
  • Care management enrollment, even for hard-to-reach members
  • Redetermination outreach

At a Medicare Advantage plan, post-hospitalization engagement rose from 35% to 75% and home-visit acceptance from 25% to 48%.

Members · CM/QM/UM · Stars · HEDIS

For health systems

Reach the patients your team couldn't get to

  • Post-discharge visits and readmission reduction
  • Value-based care (VBC) incentive capture
  • Appointment no-show reduction
  • Attributed-patient activation

At an academic medical center, the Front Desk completed 3,000+ VBC interventions, and Medicaid and Medicare ratings each rose one star.

Patients · VBC contracts · Quality incentives · Readmissions

How it works

AI plus nurses: care management built on relationships

Our remote nurses work on Twig's own platform: AI and a CRM built on Microsoft Azure. They oversee the AI and stay with each person from activation through post-acute recovery and chronic-care support.

How the Front Desk works
01

Connect

Relationship building and digital-first onboarding

02

Activate

Care management program launch

03

Support

Reminders, follow-up and interventions

Outcomes

Typical results

What programs see when the Front Desk runs the follow-through under their own brand.

2x+
Engagement
50%+
Increase in program performance
90+
Net promoter score (NPS)
+1
Star rating
75%

Engagement, up from 35%, in a Medicare Advantage plan's post-hospitalization program

76%

Increase in medication refills for a Medicaid HIV MTM population

8%

Reduction in hospitalizations through continuous follow-up

49%

Participation in an A1C diabetes management program within 6 weeks

Grow revenue

Offer engaged members and patients more services, like PCP selection.

Reduce expenses

Cut unplanned hospitalizations and improve quality of care.

Earn more incentives

Lift Stars, HEDIS and HCC performance, and the incentives tied to them.

Reduce care team burnout

Twig's remote nurses extend your team, so your clinicians work at the top of their license.

"Our numbers were the best in the last few years. It was great collaborative work… Very excited to work with you again…"

— Chief Medical Officer, Value-based care partner
Channels

Meet members and patients where they are

Text, AI voice and live calls in English, Spanish and other languages. All under your brand, all in one record.

Text

Two-way texts that open the relationship and handle reminders, confirmations and quick questions.

AI voice

AI voice calls handle reminders and scheduling on approved scripts. Every escalation goes to a nurse.

Live calls

Nurses and engagement specialists take the clinical, sensitive and off-script conversations.

Compliance

Built for TCPA and HIPAA compliance

For HIPAA-covered, non-marketing healthcare communication. Twig works on your behalf as a white-label, authorized business associate.

Flexible compliance models

Implied consent and opt-in authorization management, tailored to your program.

Real-time opt-out processing

People can opt out at any time, effective immediately.

Consent tracking and audit-ready documentation

Every consent event is logged and timestamped, for a complete audit trail.

Ongoing compliance monitoring

Staff training and continuous monitoring keep your programs aligned with evolving regulations.

Trusted and compliant

SOC 2 Certified SOC 2 Certified
HIPAA Compliant HIPAA Compliant
FAQ

Frequently asked questions

Is it legal to send text messages to members and patients?

Yes. Twig's messages are HIPAA-covered, non-marketing healthcare communication, not promotions. We act as your authorized business associate under a BAA and support both implied consent and opt-in authorization. Every message allows real-time opt-out, and every consent event is logged for audit.

Is Twig HIPAA compliant?

Yes. Twig is a HIPAA-compliant business associate. Our platform runs on Microsoft Azure with enterprise-grade security, encryption at rest and in transit, and strict access controls. We sign a BAA with every client and monitor compliance continuously.

Do we need to integrate Twig with our existing systems?

No. Twig needs little to no technical integration. We work alongside your care team through the channels you already use. No software to install, no portal for members or patients, no staff training.

How long does it take to get started?

A pilot goes live in days, a full program in 2–3 weeks. With no integration to wait on, we handle setup, bring the Front Desk team and start reaching your members or patients right away.

Who is on the Front Desk team?

Registered nurses and engagement specialists, matched to the task. Nurses oversee the AI, often make the call themselves and handle the clinical conversations; trained specialists handle scheduling, reminders and enrollment.

Will members and patients know they're talking to Twig?

No. Twig is white-label: every conversation comes from your organization, under your brand.

How does Twig use AI? Is it safe?

AI directs the work: it decides who to reach first, suggests the next best message and runs set tasks, such as reminders, scheduling and AI voice calls, on approved scripts. A nurse reviews and sends every text message. Anything clinical, sensitive or off-script goes to a nurse, and a nurse oversees every program.

Do you work with hospitals and health systems?

Yes. Health systems use the Front Desk for post-discharge follow-up, value-based care incentives and no-show reduction.

What kinds of health plans do you work with?

Medicare Advantage, Medicaid, D-SNP and ACA plans.

What populations does Twig work with?

Twig is especially effective with Medicaid, Medicare, dual-eligible and hard-to-reach populations, including rural communities. Our retail-inspired approach regularly doubles engagement over traditional outreach.

How much does Twig cost?

Pricing depends on your organization's size, population and program needs. Contact us to discuss a plan that fits your goals and budget.

Get started

Tell us which program is stuck

We'll show you what a pilot would look like, usually live within days.