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Delivering an AI-Enabled
Care Management Solution

We provide payors and value-based care providers with a comprehensive, digital-first care management solution to optimize their offerings at scale. Through our unique solution, combining an advanced AI platform with a professional frontline team, organizations can easily extend their care management initiatives to a digital-first, relationship-based service.


The Twig solution serves as an extension of a payor’s care management team, providing front-line digital care delivered with a personal touch.


We bring Customer Success CRM methodologies from the tech world to healthcare, for improved business results. The Twig Health front-line team is trained to provide the highest level of customer service.

Guided by the Twig Health CRM technology, the team delivers high touch, omnichannel support that is relationship-based. Our collaboration paradigm drives a fundamental change in Care Management dynamics and results.


The advanced platform offers a new breed of CRM and AI intelligence technologies for Care Management. Our CRM is built using the latest Customer Success methodologies to offer a unique, high-touch collaborative member experience.

Our innovative collaboration model, powered by AI and machine learning, provides a unified 360° view of member activity, allowing providers to easily manage, prioritize, and personalize their digital care.

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Expand care management initiatives painlessly

Gain a painless digital extension for the care management team, with limitless growth opportunities

Accelerate MLR optimization

Reduce medical expenses, while improving overall quality of care

Improve quality measured and increase incentives

Raise STAR, HEDIS, HCC ratings and increase incentives

Redefine your member experience and support

Care for your members with the best digital-first, customer experience approach

Behavioral Model

The platform offers an integrated CRM and proprietary AI framework built on top of Salesforce HealthCloud. The innovative AI-guided model is designed to support the member journey, based on collaboration. The journey is influenced by best practices deployed in other industries and includes relationship building and digital onboarding steps (Digital IQ™), focusing on a delightful high-touch member experience.

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The Twig behavioral model includes:



    and digital-first onboarding



    Launch of care management initiatives cycle



    Reminders, follow up, and interventions

23 % actively engaged with Twig front-line team
87 % participation across channels
6X X efficiency vs.
traditional call centers


An experienced concierge team trained in delivering a high-touch member experience, driven by data and powered by AI and automation.

A white label CRM platform that provides member digital engagement and administrative command & control.

Advanced AI and machine learning engine powers the concierge team, providing actionable insights, efficiency, optimization & reporting.

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Latest Articles

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Twig Health was born in 2021, so we can’t even summarize the whole year. But like any baby, the first…

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Game changing evidence-based clinical nutrition program plus AI powered behavioral support to be piloted with major health system and surgeons…

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Optimize your care management today for improved business results and quality of care